--- title: Kainos | Human Magic description: We helped Kainos cut through tech sameness and spotlight their humans with a fresh, delightful and award-winning employer brand. --- ![Kainos](https://www.humanmagic.com/hubfs/Website/Case%20studies/kainos%20hero.webp) # Kainos Client Kainos Service Employer brand strategy Creative Sector Information technology services Location Global Awards ![EBMA Awards](https://www.humanmagic.com/hubfs/Website/Case%20studies/Award%20EBMA.png) The challenge Tech employer branding — but hold the clichés. A lot of tech employer brands claim to be all about their people. But in Kainos’s case, it was undeniable. So, they came to us with a challenge: cut through the tech sameness and spotlight their humans in a fresh and delightful way. The approach 292 hours. 34 deep-dive interviews. 7 competitor analyses. The result? 25 individuals whose stories brought Kainos to life. We took their photos and turned them into Kainos. Silhouettes merged with their own words, hand-drawn into something unmistakable. Then came ‘Kainos Smooth’— a custom typeface shaped by their unique personality. Across digital, billboards, and everything in between, the human element never faded. The EVP couldn’t be clearer: “Our People Write Our Story.” Not a marketing team. Not an agency. The actual humans who make Kainos what it is. And they wrote one hell of a story… The results On a modest budget, the campaign delivered: - 40% talent community growth (smashing the 15% target). - 50% growth in LinkedIn interest. - 2 million impressions and 1,000 new followers. - A soar in applications – Poland (+52%), US (+55%). ![kainos1](https://www.humanmagic.com/hubfs/kainos1.jpg) ![kainos2](https://www.humanmagic.com/hubfs/kainos2.webp) ##### The challenge Tech employer branding — but hold the clichés. A lot of tech employer brands claim to be all about their people. But in Kainos’s case, it was undeniable. So, they came to us with a challenge: cut through the tech sameness and spotlight their humans in a fresh and delightful way. ![kainos1](https://www.humanmagic.com/hubfs/kainos1.jpg)   ##### The approach 292 hours. 34 deep-dive interviews. 7 competitor analyses. The result? 25 individuals whose stories brought Kainos to life. We took their photos and turned them into Kainos. Silhouettes merged with their own words, hand-drawn into something unmistakable. Then came ‘Kainos Smooth’— a custom typeface shaped by their unique personality. Across digital, billboards, and everything in between, the human element never faded. The EVP couldn’t be clearer: “Our People Write Our Story.” Not a marketing team. Not an agency. The actual humans who make Kainos what it is. And they wrote one hell of a story… ![kainos2](https://www.humanmagic.com/hubfs/kainos2.webp) ##### The results On a modest budget, the campaign delivered: - 40% talent community growth (smashing the 15% target). - 50% growth in LinkedIn interest. - 2 million impressions and 1,000 new followers. - A soar in applications – Poland (+52%), US (+55%). ![kainos7-1](https://www.humanmagic.com/hubfs/kainos7-1.webp) ![kainos7](https://www.humanmagic.com/hubfs/kainos7.webp) ![kainos7-3](https://www.humanmagic.com/hubfs/kainos7-3.webp) ![kainos9](https://www.humanmagic.com/hubfs/kainos9.webp) ![kainos10](https://www.humanmagic.com/hubfs/kainos10.webp) ![kainos3](https://www.humanmagic.com/hubfs/kainos3.webp) ![kainos4](https://www.humanmagic.com/hubfs/kainos4.png) ![kainos5](https://www.humanmagic.com/hubfs/kainos5.webp) ![kainos6](https://www.humanmagic.com/hubfs/kainos6.webp) ![kainos8](https://www.humanmagic.com/hubfs/kainos8.webp) #### More to see - #### [BT ![cs thumb bt](https://www.humanmagic.com/hubfs/Website/cs%20thumb%20bt.webp)](https://www.humanmagic.com/works/bt?hsLang=en) - #### [Credicorp ![cs thumb credicorp](https://www.humanmagic.com/hubfs/Website/cs%20thumb%20credicorp.webp)](https://www.humanmagic.com/works/credicorp?hsLang=en) - #### [Kellogg’s ![cs thumb kelloggs](https://www.humanmagic.com/hubfs/Website/cs%20thumb%20kelloggs.webp)](https://www.humanmagic.com/works/kelloggs?hsLang=en) - #### [Arbuthnot Latham ![cs thumb Arbuthnot Latham](https://www.humanmagic.com/hubfs/Website/cs%20thumb%20Arbuthnot%20Latham.webp)](https://www.humanmagic.com/works/arbuthnot-latham?hsLang=en) - #### [VCA ![cs thumb vca](https://www.humanmagic.com/hubfs/Website/cs%20thumb%20vca.webp)](https://www.humanmagic.com/works/vca?hsLang=en) - #### [Merlin Entertainments ![cs thumb merlin](https://www.humanmagic.com/hubfs/Website/cs%20thumb%20merlin.webp)](https://www.humanmagic.com/works/merlin-entertainments?hsLang=en) - #### [DraftKings ![cs thumb draftkings](https://www.humanmagic.com/hubfs/Website/cs%20thumb%20draftkings.webp)](https://www.humanmagic.com/works/draftkings?hsLang=en) - #### [Church and Dwight ![cs thumb church and dwight](https://www.humanmagic.com/hubfs/Website/cs%20thumb%20church%20and%20dwight.webp)](https://www.humanmagic.com/works/church-and-dwight?hsLang=en)