---
title: Credicorp | Human Magic
description: Credicorp is a leading financial group in Latin America. We helped them on their way to become a global employer of choice in finance.
---

![Credicorp](https://www.humanmagic.com/hubfs/Website/Case%20studies/credicorp%20hero.webp)

# Credicorp

Client

Credicorp

Service

Employer brand strategy  
Organic social  
Recruitment marketing  
Creative

Sector

Financial services

Location

Global  
South America

Awards

![EBMA Awards](https://www.humanmagic.com/hubfs/Website/Case%20studies/Award%20EBMA.png)

 The challenge

Respected financial group to global talent magnet.

Credicorp is one of the leading financial groups in Latin America.

Nine companies, 46,000 employees and around 20 million global clients. But it wasn’t top of mind for impressive global talent looking to build careers.

Our goal was for Credicorp to become a global employer of choice in finance.

 The approach

Focusing on top finance talent and hard-to-recruit roles, we targeted folks from the world’s best business universities, with a particular focus on increasing applications from women. We established Credicorp’s position as “The Best Place for the Best” using transcreation to create a campaign that delivered in both English and Spanish, and bold, vibrant colours to weave in the group’s South American influence.

 The results

Social content based on the new employer brand achieved:

- 1,715,895 impressions
- 29,680 likes
- 291 reposts
- Over 900% increase in women followers

![credicorp-hero-image-2048x1152](https://www.humanmagic.com/hubfs/credicorp-hero-image-2048x1152.jpg)

![credicorp-1-1600x900-1](https://www.humanmagic.com/hubfs/credicorp-1-1600x900-1.jpg)

##### The challenge

Respected financial group to global talent magnet.

Credicorp is one of the leading financial groups in Latin America.

Nine companies, 46,000 employees and around 20 million global clients. But it wasn’t top of mind for impressive global talent looking to build careers.

Our goal was for Credicorp to become a global employer of choice in finance.

![credicorp-hero-image-2048x1152](https://www.humanmagic.com/hubfs/credicorp-hero-image-2048x1152.jpg)

##### The approach

Focusing on top finance talent and hard-to-recruit roles, we targeted folks from the world’s best business universities, with a particular focus on increasing applications from women. We established Credicorp’s position as “The Best Place for the Best” using transcreation to create a campaign that delivered in both English and Spanish, and bold, vibrant colours to weave in the group’s South American influence.

![credicorp-1-1600x900-1](https://www.humanmagic.com/hubfs/credicorp-1-1600x900-1.jpg)

##### The results

Social content based on the new employer brand achieved:

- 1,715,895 impressions
- 29,680 likes
- 291 reposts
- Over 900% increase in women followers

![credicorp-4a-800x995-1](https://www.humanmagic.com/hubfs/credicorp-4a-800x995-1.jpg)

![credicorp-3a-800x995-1](https://www.humanmagic.com/hubfs/credicorp-3a-800x995-1.jpg)

![credicorp-2-1600x900-1](https://www.humanmagic.com/hubfs/credicorp-2-1600x900-1.jpg)

![credicorp-6a-800x995-1](https://www.humanmagic.com/hubfs/credicorp-6a-800x995-1.jpg)

![credicorp-7a-800x995-1](https://www.humanmagic.com/hubfs/credicorp-7a-800x995-1.jpg)

![credicorp-8-1600x747-1 (1)](https://www.humanmagic.com/hubfs/credicorp-8-1600x747-1%20(1).jpg)

![credicorp-5-1600x841-1](https://www.humanmagic.com/hubfs/credicorp-5-1600x841-1.jpg)

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