The Challenge
Credicorp is one of the leading financial groups in Latin America. Nine companies, 46,000 employees and around 20 million global clients. But it wasn’t top of mind for impressive global talent looking to build careers. Our goal was for Credicorp to become a global employer of choice in finance.
The Approach
Focusing on top finance talent and hard-to-recruit roles, we targeted folks from the world’s best business universities, with a particular focus on increasing applications from women. We established Credicorp’s position as “The Best Place for the Best” using transcreation to create a campaign that delivered in both English and Spanish, and bold, vibrant colours to weave in the group’s South American influence.
The Results
Social content based on the new employer brand achieved:
- 1,715,895 impressions
- 29,680 likes
- 291 reposts
- Over 900% increase in women followers
