Learn how to strengthen your EB as we delve into Mimecast’s journey of refreshing their Employer Brand and EVP.
As a fast-growing cybersecurity company with over 2,000 employees, Mimecast had to realign its EVP after dramatic changes, including the impact of COVID-19, 60% of employees joining remotely, and the founder, CEO, and CMO all leaving during the refresh.
Key takeaways
Watch and learn as Julie Randall (Human Magic) and Sabrina Rossetti (Mimecast) discuss how to:
- Recognise when to refresh your EVP by tracking changes in leadership, market conditions, or employee engagement.
- Evolve your EVP from a startup mindset to a resilient, agile enterprise that promotes accountability.
- Navigate complex stakeholder management with clear communication and leader involvement in EVP development.
- Build effective agency partnerships by aligning values, processes, and setting expectations early on.