In this lively session, you will understand the difference between corporate and employer brands. Learn when and how to align them, and when to keep them separate.
Discover how to get buy-in from key stakeholders and identify non-negotiables. Plus, you will see powerful examples of household name brands where the employer brand aligns closely with, or is distinct from, the corporate brand.
You have more than one brand
Corporate branding is about your reputation as a business. It helps to promote your products & services; it is more outward-facing. Targeting all stakeholders and answering, “Why should you do business with and partner with us?” organisation.
Employer branding is about you as an employer. It’s what you can offer employees and candidates in return for what they can bring to your organization. It entails developing the employee value proposition, which is both inward and outward-facing, employees. It answers, “What do we want to be known for as an employer?”
Watch the replay. Learn when to align and when to separate these two distinct brand types.
Plus:
- How to get buy-in from key stakeholders and identify non-negotiables.
- Powerful examples of household name brands where the employer brand aligns closely with, or is distinct from, the corporate brand.